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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The customers in growth stage of life cycle of products are classified as?
A innovators
B early adopters
C middle majority customers
D laggards
Correct Answer: early adopters
The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
A emotional appeal
B rational appeal
C moral appeal
D irrational appeal
Correct Answer: emotional appeal
The tendency of difficult understanding related to use of market offering is called?
A relative advantage
B complexity
C communicability
D compatibility
Correct Answer: complexity
The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as?
A product concept
B production phase
C production screening
D raw-material screening
Correct Answer: product concept
An idea for a possible product that the company will offer is classified as?
A product idea
B product image
C customer management
D none of the above
Correct Answer: product idea
The ‘Maslow’s hierarchy of needs’ includes?
A physiological needs
B self-actualization needs
C esteem needs
D all of above
Correct Answer: all of above
In the communication process, the media and message are considered as?
A communication tools
B communication channels
C communication functions
D communication parties
Correct Answer: communication tools
In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A need recognition
B information search
C purchase decision
D both b and c
Correct Answer: purchase decision
In the communication process, the receiver and sender are classified as?
A communication functions
B communication parties
C communication tools
D communication channels
Correct Answer: communication parties
When the new developed product concept is tested, the next immediate step is to?
A develop market strategy
B develop a testing technique
C develop intermediaries
D develop logistic network
Correct Answer: develop market strategy
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