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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

Segmentation on the basis of values and attitudes and behavioral patterns is an example of?

A geographic location

B cultural factors

C economic factors

D political and legal factors

Review Detailed Answer

Correct Answer: cultural factors

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

A need recognition

B information search

C evaluation of alternatives

D both b and c

Review Detailed Answer

Correct Answer: evaluation of alternatives

The adopter group who is the suspicious of change is classified as?

A late majority

B early majority

C laggard

D early adopter

Review Detailed Answer

Correct Answer: laggard

In the new product development process, after the analysis of business the next step to be taken is?

A test marketing

B One channel marketing

C penetration marketing

D individual marketing

Review Detailed Answer

Correct Answer: test marketing

The products such as “VHS tapes” are examples of?

A product classes

B product forms

C branding

D product perception

Review Detailed Answer

Correct Answer: product forms

The way the consumers feel or perceive towards an actual product or potential market offering is called?

A sales concept

B product idea

C product image

D customer management

Review Detailed Answer

Correct Answer: product image

The major sources of ideas for product development comes from?

A internal sources

B external sources

C product lines extension

D both a and b

Review Detailed Answer

Correct Answer: both a and b

In the communication process, the decoding, encoding, feedback and response are together classified as?

A communication tools

B communication channels

C communication functions

D communication parties

Review Detailed Answer

Correct Answer: communication functions

The profits related to the new product in its introductory stage are?

A negative

B continuously rising

C higher

D declining

Review Detailed Answer

Correct Answer: negative

Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?

A online media

B print media

C broadcast media

D display media

Review Detailed Answer

Correct Answer: print media

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

Segmentation on the basis of values and attitudes and behavioral patterns is an example of?

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

The adopter group who is the suspicious of change is classified as?

In the new product development process, after the analysis of business the next step to be taken is?

The products such as “VHS tapes” are examples of?

The way the consumers feel or perceive towards an actual product or potential market offering is called?

The major sources of ideas for product development comes from?

In the communication process, the decoding, encoding, feedback and response are together classified as?

The profits related to the new product in its introductory stage are?

Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?