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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The ‘concentrated marketing’ is also called as?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: niche marketing

The perceptual processes that are based on stimulus consists of?

A selective attention

B selective distortion

C selective retention

D all of above

Review Detailed Answer

Correct Answer: all of above

The customer adopter groups include?

A innovator

B early majority

C laggard

D early adopter

Review Detailed Answer

Correct Answer: early adopter

The market coverage strategy which captures the large share of one or more segments is called?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: niche marketing

The customers who are community group leaders and carefully adopt new ideas are called?

A innovators

B early majority

C laggard

D early adopter

Review Detailed Answer

Correct Answer: early adopter

The ‘brand personality’ includes?

A sincerity

B sophistication

C competence and excitement

D all of above

Review Detailed Answer

Correct Answer: all of above

In information search, the consumers can obtain information from?

A personal sources

B commercial sources

C experiential sources

D all of above

Review Detailed Answer

Correct Answer: all of above

Targeting affluent customers with luxurious goods is an example of?

A geographic segmentation

B income segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: income segmentation

The adopter group who tries to come up with innovative ideas at higher risk is called?

A late majority

B early majority

C innovators

D early adopters

Review Detailed Answer

Correct Answer: innovators

The research on consumer buying behavior answers

A what consumers buy

B why consumers buy

C where consumers buy

D all of above

Review Detailed Answer

Correct Answer: all of above

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The ‘concentrated marketing’ is also called as?

The perceptual processes that are based on stimulus consists of?

The customer adopter groups include?

The market coverage strategy which captures the large share of one or more segments is called?

The customers who are community group leaders and carefully adopt new ideas are called?

The ‘brand personality’ includes?

In information search, the consumers can obtain information from?

Targeting affluent customers with luxurious goods is an example of?

The adopter group who tries to come up with innovative ideas at higher risk is called?

The research on consumer buying behavior answers