M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The group of nations that are gathered to work for common goals in regulation of international level trade is called?
A socio-economic community
B economic community
C geographical community
D geo-political community
Correct Answer: economic community
The market which is segmented on the basis of ‘readiness stage’ is best classified as?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: behavioral segmentation
In United States, Procter and Gamble sells six different detergent brands is an example of?
A mass marketing
B segmented marketing
C niche marketing
D micromarketing
Correct Answer: segmented marketing
In market segmentation evaluation, the factors must be considered are?
A segment size and growth
B segment structural attractiveness
C company objective and resources
D all of above
Correct Answer: all of above
If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A mass marketing
B segmented marketing
C niche marketing
D micromarketing
Correct Answer: mass marketing
Because of experience, the changes in individual behavior is referred as?
A learning
B change in personality
C change in brand image
D none of above
Correct Answer: learning
The traits that can help defining someone’s personality includes?
A self-confidence and dominance
B defensiveness and adaptability
C scalability and autonomy
D all of above
Correct Answer: all of above
In positioning statement, the first thing that must be stated is?
A target segment
B market segmentation
C differentiation
D positioning
Correct Answer: target segment
Segmentation of international markets on the basis of common languages, religions and customs is example of?
A geographic location
B cultural factors
C economic factors
D political and legal factors
Correct Answer: cultural factors
The frame of liking or disliking a specific product or moving to and away from a brand is referred as?
A belief
B attitude
C learning
D both b and c
Correct Answer: belief