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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The market which is segmented on the basis of ‘readiness stage’ is best classified as?

A geographic segmentation

B demographic segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: behavioral segmentation

In United States, Procter and Gamble sells six different detergent brands is an example of?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: segmented marketing

In market segmentation evaluation, the factors must be considered are?

A segment size and growth

B segment structural attractiveness

C company objective and resources

D all of above

Review Detailed Answer

Correct Answer: all of above

If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: mass marketing

Because of experience, the changes in individual behavior is referred as?

A learning

B change in personality

C change in brand image

D none of above

Review Detailed Answer

Correct Answer: learning

The traits that can help defining someone’s personality includes?

A self-confidence and dominance

B defensiveness and adaptability

C scalability and autonomy

D all of above

Review Detailed Answer

Correct Answer: all of above

In positioning statement, the first thing that must be stated is?

A target segment

B market segmentation

C differentiation

D positioning

Review Detailed Answer

Correct Answer: target segment

Segmentation of international markets on the basis of common languages, religions and customs is example of?

A geographic location

B cultural factors

C economic factors

D political and legal factors

Review Detailed Answer

Correct Answer: cultural factors

The frame of liking or disliking a specific product or moving to and away from a brand is referred as?

A belief

B attitude

C learning

D both b and c

Review Detailed Answer

Correct Answer: belief

Segmentation of international markets on the basis of monetary regulations is an example of?

A geographic location

B cultural factors

C economic factors

D political and legal factors

Review Detailed Answer

Correct Answer: political and legal factors

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The market which is segmented on the basis of ‘readiness stage’ is best classified as?

In United States, Procter and Gamble sells six different detergent brands is an example of?

In market segmentation evaluation, the factors must be considered are?

If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

Because of experience, the changes in individual behavior is referred as?

The traits that can help defining someone’s personality includes?

In positioning statement, the first thing that must be stated is?

Segmentation of international markets on the basis of common languages, religions and customs is example of?

The frame of liking or disliking a specific product or moving to and away from a brand is referred as?

Segmentation of international markets on the basis of monetary regulations is an example of?