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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The research based on hypothesis suggestion and problem definition is classified as?
A casual research
B exploratory research
C descriptive research
D both a and c
Correct Answer: exploratory research
The customers keeping such information that supports their attitudes towards brand is classified as?
A selective attention
B selective distortion
C selective retention
D all of above
Correct Answer: selective distortion
The second step in marketing research process is?
A define research objectives
B develop research plan
C implement research plan
D none of above
Correct Answer: develop research plan
Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?
A geographic location
B cultural factors
C economic factors
D political and legal factors
Correct Answer: political and legal factors
Marketing can be defined as?
A Creating value for customers
B Building strong relationships
C Capturing value from customers
D All of above
Correct Answer: All of above
The ‘inside-out’ perspective is referred in?
A The marketing concept
B Societal marketing concept
C Selling concept
D Product concept
Correct Answer: Selling concept
The group which can exert influences on other because of specialized knowledge and skills is called?
A opinion leader
B leading adopters
C influential
D all of above
Correct Answer: all of above
The needs of customers are triggered by?
A internal stimuli
B external stimuli
C both a and b
D none of above
Correct Answer: both a and b
The set of vehicles which are used to deliver message to intended audiences is classified as?
A advertising objective
B advertising media
C reminder media
D rational media
Correct Answer: advertising media
The consumer’s and society’s long run interests are considered in?
A Societal marketing concept
B Market concept
C Product concept
D selling concept
Correct Answer: Societal marketing concept
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