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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The researcher finds ‘what people thinks’ with the help of?
A open ended question
B close ended question
C Both a and b
D none of above
Correct Answer: open ended question
The division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: demographic segmentation
Swedish furniture giant IKEA targets middle class segment at global scale is an example of?
A intermarket segmentation
B intramarket segmentation
C income segmentation
D psychographic segmentation
Correct Answer: intermarket segmentation
Market offerings are offered to?
A Create a need or want
B Satisfy a need or want
C Both a and b
D None of above
Correct Answer: Satisfy a need or want
The person’s own living or interacting and acting pattern is classified?
A lifestyle
B personality and self-concept
C social class
D None of the above
Correct Answer: lifestyle
The tendency to which results of innovation are communicated to others is classified as?
A relative advantage
B divisibility
C communicability
D compatibility
Correct Answer: communicability
According to management guru Peter Drucker, marketing aims to sell?
A Necessary
B Unnecessary
C Not already available
D None of above
Correct Answer: Not already available
The kind of strategy which is used by the company to achieve advertising objectives is classified as?
A advertising strategy
B advertising objective
C advertising messages
D advertising budget
Correct Answer: advertising strategy
The Market consists of?
A Potential buyers
B Actual buyers
C Both a and b
D None of the above
Correct Answer: Both a and b
The ‘undifferentiated marketing’ is also called as?
A mass marketing
B segmented marketing
C concentrated marketing
D micromarketing
Correct Answer: mass marketing
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