M C Q s D r i v e

Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

Rising promotion costs and shrinking profit margins are the result of ___________.
A Changing technology
B Globalization
C Deregulation
D Heightened competition
Correct Answer: Heightened competition
Customers are showing greater price sensitivity in their search for ___________.
A The right product
B The right service
C The right store
D Value
Correct Answer: Value
Many countries have ________ industries to create greater competition and growth opportunities.
A open-market
B deregulated
C regulated
D scientifically segmented
Correct Answer: deregulated
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
A Age of Globalization
B Industrial Age
C Information Age
D Production Age
Correct Answer: Information Age
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A Vertical Integration
B Horizontal Integration
C beta Market
D Meta Market
Correct Answer: Meta Market
Global marketers must decide ___________.
A Which countries to enter
B How to adapt their product and service features to each country
C How to price their products in different countries
D All of the above
Correct Answer: All of the above
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A Brand image
B Distribution
C Promotion
D Price
Correct Answer: Price
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A Business markets
B Global markets
C Consumer markets
D Nonprofit and governmental markets
Correct Answer: Consumer markets
Marketers often use the term ___________ to cover various groupings of customers.
A People
B Buying power
C Demographic segment
D Market
Correct Answer: Market
In __________more customers would like to buy the product than can be satisfied.
A latent demand
B irregular demand
C overfull demand
D excessive
Correct Answer: overfull demand