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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The type of question in questionnaire in which all possible choices are given is________?

A open ended question

B close ended question

C Both a and b

D none of above

Review Detailed Answer

Correct Answer: close ended question

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

A Cross-functional team orientation

B Collaboration model

C Customer orientation

D Management-driven organization

Review Detailed Answer

Correct Answer: Customer orientation

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

A Total market orientation

B External focus

C Customer focus

D Competitive, customer focus

Review Detailed Answer

Correct Answer: Total market orientation

In the course of converting to a marketing orientation, a company faces three hurdles _______.

A Organized resistance, slow learning, and fast forgetting

B Management, customer reaction, competitive response

C Decreased profits, increased R&D, additional distribution

D Forecasted demand, increased sales expense, increased inventory costs

Review Detailed Answer

Correct Answer: Organized resistance, slow learning, and fast forgetting

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

A Reactive market orientation

B Proactive marketing orientation

C Total market orientation

D Impulsive market orientation

Review Detailed Answer

Correct Answer: Reactive market orientation

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

A Production Concept

B Selling Concept

C Marketing Concept

D Buying Concept

Review Detailed Answer

Correct Answer: Selling Concept

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

A Product

B Marketing

C Production

D Selling

Review Detailed Answer

Correct Answer: Product

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

A Marketing concept

B Selling concept

C Production concept

D Product concept

Review Detailed Answer

Correct Answer: Selling concept

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

A Better prices

B Well-established brand names

C One-on-one communications

D direct selling capability

Review Detailed Answer

Correct Answer: Well-established brand names

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

A Customer value

B Customer delight

C total service solution

D intangible benefit(s)

Review Detailed Answer

Correct Answer: Customer value

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Management Sciences 5307 MCQs [All-Courses]

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All Topics 5307

The type of question in questionnaire in which all possible choices are given is________?

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

In the course of converting to a marketing orientation, a company faces three hurdles _______.

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.