M C Q s D r i v e

Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
A Future Product
B Expected Product
C Latent Product
D Existing Product
Correct Answer: Existing Product
A Marketer is someone seeking a response from another party, called the __________.
A Customer
B Fund raiser, contributor
C Voter
D Prospect
Correct Answer: Prospect
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
A we sell quality
B we challenge competitors
C we implement ads
D we sell hope
Correct Answer: we sell hope
Information can be produced and marketed as a ___________?
A Product
B Show
C Reality
D Service
Correct Answer: Product
__________ goods constitute the bulk of most countries’ production and marketing efforts.
A Durable
B Impulse
C Physical
D Service e. Event
Correct Answer: Physical
Marketing management is ____________?
A Managing the marketing process
B Monitoring the profitability of the companies products and services
C Developing marketing strategies to move the company forward
D The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Correct Answer: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
The most formal definition of marketing is ____________?
A Meeting needs profitably
B Identifying and meeting human and social needs
C The 4Ps (Product, Price, Place, Promotion)
D an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
Correct Answer: an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
Good marketing is no accident, but a result of careful planning and __________?
A Execution
B
C Strategies
D Tactics
Correct Answer: Execution
Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
A Selling side
B Formulated side
C Management side
D Forecasting side
Correct Answer: Formulated side
The ‘value proposition’ is called brands?
A full positioning
B full targeting
C full market segmentation
D full competitive advantage
Correct Answer: full positioning