M C Q s D r i v e

Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The unfavorable external factors or trends that may pose a challenge to company are called?
A Strengths
B Weaknesses
C Opportunities
D Threats
Correct Answer: Threats
The arrangement of different market performance measures as a single display to monitor results is classified as?
A Return on investment
B Marketing dashboard
C Marketing scorecard
D Both a and b
Correct Answer: Marketing dashboard
The ‘Family Dollar’ is evaluating one location out of many by checking nearby areas conditions is an example?
A experimental research
B ethnographic research
C observational research
D survey research
Correct Answer: observational research
In marketing strategy, the advertising and personal selling can be referred as?
A Place
B Product
C Price
D Promotion
Correct Answer: Promotion
The research which is used to describe market potential of any market offering is best classified as?
A casual research
B exploratory research
C descriptive research
D both a and c
Correct Answer: descriptive research
The logistic network which moves finished product from company to resellers and then to end users is classified as?
A risk averse distribution
B reverse distribution
C inbound distribution
D outbound distribution
Correct Answer: outbound distribution
The strategy of introducing new product in existing market is classified as?
A Market development
B Market penetration
C Product development
D Diversification
Correct Answer: Product development
The ‘non-probability sample’ includes?
A stratified random sample
B cluster sample
C simple random sample
D convenience sample
Correct Answer: convenience sample
The changes made in the product characteristics such as quality, style and features are called?
A modifying marketing mix
B modifying raw material schedule
C modifying the product
D modifying the market
Correct Answer: modifying the product
The first step in marketing process is to __________?
A define research objectives
B develop research plan
C implement research plan
D none of above
Correct Answer: define research objectives