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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?

A customer perceived value

B company market value

C customer affordability

D customer reliability

Review Detailed Answer

Correct Answer: customer perceived value

The first step in analysis of customer value is to __________?

A identify customer’s value attributes

B assessing the attributes importance

C assessing the company’s performance

D assessing the competitor’s performance

Review Detailed Answer

Correct Answer: identify customer’s value attributes

The programs designed for customers which is limited to any affinity group are classified as __________?

A club membership programs

B royalty programs

C loyalty programs

D group membership programs

Review Detailed Answer

Correct Answer: club membership programs

The ‘total customer benefits’ include _________?

A product benefits

B services benefit

C image benefit

D all of the above

Review Detailed Answer

Correct Answer: all of the above

The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?

A customer lifetime value

B customer purchases value

C customer cost incurred

D customer relationships

Review Detailed Answer

Correct Answer: customer lifetime value

A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?

A dissatisfaction

B superior value

C profitable customers

D satisfied customers

Review Detailed Answer

Correct Answer: profitable customers

A company’s monetary, time and energy cost, all are included in __________?

A total customer cost

B psychological cost

C personal benefits

D image benefits

Review Detailed Answer

Correct Answer: total customer cost

A company’s ‘Customer Relationship Capital’ is another name of __________?

A satisfied customers

B dissatisfied customers

C customer retention

D customer conversion

Review Detailed Answer

Correct Answer: satisfied customers

The customized products and services for customers and interaction to individual customers are the part of _________?

A retailer’s management

B customer relationship management

C Company relationship management

D supplier management

Review Detailed Answer

Correct Answer: customer relationship management

The percentage or number of customers who move from one level to next level in buying decision process is called ________?

A conversion rates

B marketing rates

C shopping rates

D loyalty rates

Review Detailed Answer

Correct Answer: conversion rates

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?

The first step in analysis of customer value is to __________?

The programs designed for customers which is limited to any affinity group are classified as __________?

The ‘total customer benefits’ include _________?

The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?

A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?

A company’s monetary, time and energy cost, all are included in __________?

A company’s ‘Customer Relationship Capital’ is another name of __________?

The customized products and services for customers and interaction to individual customers are the part of _________?

The percentage or number of customers who move from one level to next level in buying decision process is called ________?