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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

All the costs customer expects to incur to buy any market offering is called __________?
A total economic cost
B total functional cost
C total customer cost
D total sampling cost
Correct Answer: total customer cost
The third step in the customer’s value analysis is __________?
A assessing the attributes importance
B assessing the company’s performance
C monitoring competitor’s performance
D both B and C
Correct Answer: both B and C
The whole cluster of benefits when company promises to deliver through its market offering is called _________?
A value proposition
B customer proposition
C product proposition
D brand proposition
Correct Answer: value proposition
The record which is based on business customer’s past purchases, sales price and volumes is classified as ________?
A business database
B customer database
C databases marketing
D company marketing
Correct Answer: business database
The aggregate value of customer’s base is classified as _________?
A shareholder value
B base value
C retention value
D marketer’s base value
Correct Answer: shareholder value
In the buyer decision process, the percentage of potential customers in a given target market is called __________?
A customer funnel
B company funnel
C marketing funnel
D retailers funnel
Correct Answer: marketing funnel
The process of managing information about customers to maximize loyalty is said to be _________?
A company relationship management
B supplier management
C retailer’s management
D customer relationship management
Correct Answer: customer relationship management
The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?
A company database
B individual database
C customer database
D detailed database
Correct Answer: customer database
The second step in ‘customer value analysis’ is ________?
A assessing quantitative importance
B examining specific segment
C monitoring customer value
D identifying benefits
Correct Answer: assessing quantitative importance
The marketing messages that are based to respect consumer’s wishes and willingness is classified as __________?
A permission marketing
B supplier marketing
C customer specified marketing
D activity marketing
Correct Answer: permission marketing
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