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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The value creation practices such as budging and documenting is classified as ____________?

A impression management

B community engagement

C brand use

D social networking

Review Detailed Answer

Correct Answer: social networking

The retention, acquisition and some add-on spending together makes up _________?

A customer lifetime value

B brand lifetime value

C customer equity value

D portfolio equity value

Review Detailed Answer

Correct Answer: customer lifetime value

The indicator which determines future value and growth is classified as __________?

A brand value

B brand strength

C brand awareness

D brand knowledge

Review Detailed Answer

Correct Answer: brand strength

The comparison of brand equity from thousands of different brands with several categories is called _________?

A brand preference valuator

B brand asset valuator

C brand similarities valuator

D brand differences valuator

Review Detailed Answer

Correct Answer: brand asset valuator

The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?

A direct approach

B indirect approach

C internal assessment

D external assessment

Review Detailed Answer

Correct Answer: direct approach

In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?

A presence

B brand relevance

C brand performance

D advantage

Review Detailed Answer

Correct Answer: brand performance

The way in which customer’s think and act in terms of prices and market share is classified as __________?

A branding

B valuing

C advertising

D brand equity

Review Detailed Answer

Correct Answer: brand equity

The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?

A internal assessment

B external assessment

C direct approach

D indirect approach

Review Detailed Answer

Correct Answer: direct approach

The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

A total customer benefit

B total customer cost

C total economic cost

D total functional cost

Review Detailed Answer

Correct Answer: total customer benefit

The process of building, organizing and using databases of customers to build customer relationship is classified as _________?

A database marketing

B customer database

C detailed database

D company database

Review Detailed Answer

Correct Answer: database marketing

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The value creation practices such as budging and documenting is classified as ____________?

The retention, acquisition and some add-on spending together makes up _________?

The indicator which determines future value and growth is classified as __________?

The comparison of brand equity from thousands of different brands with several categories is called _________?

The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?

In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?

The way in which customer’s think and act in terms of prices and market share is classified as __________?

The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?

The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

The process of building, organizing and using databases of customers to build customer relationship is classified as _________?