M C Q s D r i v e

Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The brands used by retailers or distributors to attract large number of customer’s are classified as __________?
A extract brands
B bait brands
C retained brands
D lifetime brands
Correct Answer: bait brands
The stages in the brand development according to successive quadrants are considered as ___________?
A brand grid
B power grid
C reporting grid
D knowledge grid
Correct Answer: brand grid
The branding strategy is also called ___________?
A brand architecture
B branding rate
C brand earnings
D brand responsiveness
Correct Answer: brand architecture
The highly energized differentiation, esteem, knowledge and relevance are shown by __________?
A leadership brands
B declining brands
C strong brands
D evident brands
Correct Answer: leadership brands
In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
A bonding
B brand relationship
C brand evidence
D brand existence
Correct Answer: bonding
The offering of all brands and the brand lines by a particular Company is considered as __________?
A Company portfolio
B brand portfolio
C brand line portfolio
D corporate portfolio
Correct Answer: brand portfolio
The low priced brands in the brand portfolio of particular Company are classified as _______?
A traffic builders
B fighter brands
C flankers
D competing brands
Correct Answer: traffic builders
The report on company’s past performance which indicates current value of the brand is considered as __________?
A brand stature
B brand value
C brand awareness
D brand knowledge
Correct Answer: brand stature
The higher levels of energy and differentiation are shown by
A strong new brands
B existing brands
C faded brands
D failed brands
Correct Answer: strong new brands
The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?
A brand salience
B brand performance
C brand imagery
D brand feelings
Correct Answer: brand imagery