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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The focus on customer’s evaluations and opinions is classified as _______?

A brand judgments

B brand resonance

C brand emotions

D brand conversation

Review Detailed Answer

Correct Answer: brand judgments

In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?

A perceived relevance

B relevance

C perceived appropriateness

D energized relevance

Review Detailed Answer

Correct Answer: relevance

The Company makes all products in different brand lines is classified as _________?

A brand endorsement

B brand mix

C product mix

D category assortment

Review Detailed Answer

Correct Answer: brand mix

The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?

A customer preferences

B product similarities

C brand knowledge

D product difference

Review Detailed Answer

Correct Answer: brand knowledge

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

A brand advantage

B brand presence

C brand performance

D brand decline

Review Detailed Answer

Correct Answer: brand advantage

The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?

A product extension

B brand extension

C line extension

D category extension

Review Detailed Answer

Correct Answer: line extension

The lower levels of esteem and knowledge are shown as _________?

A faded brands

B failed brands

C strong new brands

D existing brands

Review Detailed Answer

Correct Answer: strong new brands

The value creation practices such as customizing and commoditizing are included in _________?

A impression management

B community engagement

C brand use

D social networking

Review Detailed Answer

Correct Answer: brand use

The customer’s emotional responses in relation to the brand are classified as _________?

A brand imagery

B brand feelings

C brand salience

D brand performance

Review Detailed Answer

Correct Answer: brand feelings

When customers react favorably for specific brand and identify it differently, it is said to be __________?

A positive brand equity

B negative brand equity

C buyer’s equity

D market share equity

Review Detailed Answer

Correct Answer: positive brand equity

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The focus on customer’s evaluations and opinions is classified as _______?

In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?

The Company makes all products in different brand lines is classified as _________?

The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?

The lower levels of esteem and knowledge are shown as _________?

The value creation practices such as customizing and commoditizing are included in _________?

The customer’s emotional responses in relation to the brand are classified as _________?

When customers react favorably for specific brand and identify it differently, it is said to be __________?