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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?

A brand classification

B brand association

C brand dilution

D brand prestige

Review Detailed Answer

Correct Answer: brand dilution

The parent brand if it is associated with multiple products in brand extension is called _________?

A family brand

B product extension

C sub-product

D parent company

Review Detailed Answer

Correct Answer: family brand

The lower level of esteem, energy and high knowledge are shown by _________?

A strong brands

B evident brands

C leadership brands

D declining brands

Review Detailed Answer

Correct Answer: evident brands

The activities and steps that inform and engage employees in building a brand is classified as __________?

A external marketing

B internal marketing

C internal branding

D external branding

Review Detailed Answer

Correct Answer: internal branding

The parent brand introducing new product within the existing category is considered as __________?

A line extension

B category extension

C parent extension

D brand extension

Review Detailed Answer

Correct Answer: line extension

The extent to which value shown by market performance is shown in shareholder value is considered as ________?

A customer multiplier

B program multiplier

C market multiplier

D customer multiplier

Review Detailed Answer

Correct Answer: market multiplier

The extent in which value in created in customer’s mind and affects market performance is considered as __________?

A market multiplier

B customer multiplier

C customer multiplier

D program multiplier

Review Detailed Answer

Correct Answer: customer multiplier

An element in defensive brand building does not include __________?

A transferable

B unmemorable

C adoptable

D protectable

Review Detailed Answer

Correct Answer: unmemorable

When the companies combine existing brand with new brands, the brands are called __________?

A parent brand

B product extension

C brand extension

D sub-brand

Review Detailed Answer

Correct Answer: sub-brand

The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

A brand valuation

B assets evaluation

C brand audit

D brand tracking studies

Review Detailed Answer

Correct Answer: brand tracking studies

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?

The parent brand if it is associated with multiple products in brand extension is called _________?

The lower level of esteem, energy and high knowledge are shown by _________?

The activities and steps that inform and engage employees in building a brand is classified as __________?

The parent brand introducing new product within the existing category is considered as __________?

The extent to which value shown by market performance is shown in shareholder value is considered as ________?

The extent in which value in created in customer’s mind and affects market performance is considered as __________?

An element in defensive brand building does not include __________?

When the companies combine existing brand with new brands, the brands are called __________?

The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?