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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?

A energized differentiation

B energized similarities

C perceived differences

D perceived similarities

Review Detailed Answer

Correct Answer: energized differentiation

When the bands are introduced to compete with the competitors thus the brands are classified as __________?

A flankers

B competitive

C variant brand

D sub variant brands

Review Detailed Answer

Correct Answer: flankers

The process of how effectively existing brand equity has leveraged to a new product is considered as __________?

A potential extensions

B lifetime extensions

C bait extensions

D visual extensions

Review Detailed Answer

Correct Answer: potential extensions

The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?

A marketer’s brand equity

B customer based brand equity

C knowledge based equity

D effective brand equity

Review Detailed Answer

Correct Answer: customer based brand equity

The esteem and knowledge together can create _________?

A brand awareness

B brand knowledge

C brand stature

D brand value

Review Detailed Answer

Correct Answer: brand stature

The criteria for choosing the brand elements are classified as __________?

A memorable

B meaningful

C likeable

D all of the above

Review Detailed Answer

Correct Answer: all of the above

The brand which is result of extension in brand or sub-brand is classified as __________?

A brand extension

B sub-brand

C parent brand

D product extension

Review Detailed Answer

Correct Answer: parent brand

The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?

A brand emotions

B brand conversation

C brand judgments

D brand resonance

Review Detailed Answer

Correct Answer: brand resonance

In designing the brand portfolio, the focus is always on _________?

A maximum market coverage

B minimum market coverage

C categorize market coverage

D brand house coverage

Review Detailed Answer

Correct Answer: maximum market coverage

When the brand equity is based on customer differences then the competition, it is based on _________?

A price

B cost

C preferences

D loyalty

Review Detailed Answer

Correct Answer: price

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?

When the bands are introduced to compete with the competitors thus the brands are classified as __________?

The process of how effectively existing brand equity has leveraged to a new product is considered as __________?

The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?

The esteem and knowledge together can create _________?

The criteria for choosing the brand elements are classified as __________?

The brand which is result of extension in brand or sub-brand is classified as __________?

The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?

In designing the brand portfolio, the focus is always on _________?

When the brand equity is based on customer differences then the competition, it is based on _________?