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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

In brand mantra, the process of making it memorable is classified in dimension of __________?

A simplifying

B straddling

C communication

D inspiration

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Correct Answer: simplifying

In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?

A communication

B inspiring

C simplifying

D straddling

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Correct Answer: inspiring

The differentiability, deliverability and desirability are considered as __________?

A points of references

B points of positioning

C points of association

D points of differences

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Correct Answer: points of differences

The communication, inspiration and simplification are the criteria for designing _________?

A legitimate mantra

B straddle mantra

C visual mantra

D branding mantra

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Correct Answer: branding mantra

The reliability, innovativeness and resilience are the levels of ___________?

A leverage differentiation

B comparative differentiation

C services differentiation

D faster differentiation

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Correct Answer: services differentiation

The benefits or characteristics that customers strongly attribute with the brand are considered as __________?

A points of association

B points of differences

C points of references

D points of positioning

Review Detailed Answer

Correct Answer: points of differences

The product or set of product which functions are close substitutes is classified as_________?

A competitive membership

B category membership

C position membership

D target membership

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Correct Answer: category membership

The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?

A desirability

B deliverability

C differentiability

D feasibility

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Correct Answer: differentiability

The brand association which can be made because of internal resources and feasible commitment is classified as ___________?

A desirability

B deliverability

C differentiability

D feasibility

Review Detailed Answer

Correct Answer: deliverability

The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?

A desirable points of parity

B comparative points of difference

C competitive points of parity

D category points of parity

Review Detailed Answer

Correct Answer: competitive points of parity

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Management Sciences 5307 MCQs [All-Courses]

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All Topics 5307

In brand mantra, the process of making it memorable is classified in dimension of __________?

In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?

The differentiability, deliverability and desirability are considered as __________?

The communication, inspiration and simplification are the criteria for designing _________?

The reliability, innovativeness and resilience are the levels of ___________?

The benefits or characteristics that customers strongly attribute with the brand are considered as __________?

The product or set of product which functions are close substitutes is classified as_________?

The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?

The brand association which can be made because of internal resources and feasible commitment is classified as ___________?

The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?