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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

If the points of parity and points of difference are not credible of both categories then the brand is ________?
A legitimate player
B not legitimate player
C straddle player
D category point of difference
Correct Answer: legitimate player
The three main ways to convey brand’s category membership are classified as ________?
A announcing category benefits
B comparing to examples
C relying product description
D all of the above
Correct Answer: all of the above
If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?
A services differentiation
B faster differentiation
C leverage differentiation
D comparative differentiation
Correct Answer: services differentiation
The dimension points of parity includes _____________?
A category points of parity
B desirable points of parity
C feasible points of parity
D deliverable points of parity
Correct Answer: category points of parity
The act of designing firm’s offers and to occupy distinct place is considered as __________?
A segmenting
B targeting
C positioning
D extract target
Correct Answer: positioning
The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?
A narrative branding
B explained branding
C potential branding
D weak branding
Correct Answer: narrative branding
The benefits that customer’s views are essential to credible market offering are classified as ___________?
A competitive points of parity
B category points of parity
C desirable points of parity
D comparative points of difference
Correct Answer: category points of parity
The brand which competes with others and focuses on competitive analysis is best classified as _________?
A competitive frame of reference
B visual frame of reference
C positioned frame of reference
D extended frame of reference
Correct Answer: competitive frame of reference
The attributes that are valued by the customers are classified as ___________?
A customer leverage advantage
B customer advantage
C competitor inspired advantage
D relied advantage
Correct Answer: customer advantage
The compelling images which appeal the customer’s psychological needs is considered as __________?
A employee differentiation
B process differentiation
C image differentiation
D working differentiation
Correct Answer: image differentiation
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