M C Q s D r i v e

Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The endowment of products or services with the power of specific name or logo is considered as _________?
A branding
B packaging
C advertising
D valuing
Correct Answer: branding
The product or service that can be differentiate the competitors but can satisfy the same need is classified as _________?
A customized brands
B super brands
C brand
D value products
Correct Answer: brand
The relatively high priced brands offer by company are classified as ________?
A low end prestige
B high end prestige
C open end prestige
D close end prestige
Correct Answer: high end prestige
In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?
A esteem
B perceived esteem
C energized esteem
D energized similarities
Correct Answer: esteem
The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?
A visual mantra
B branding mantra
C legitimate mantra
D straddle mantra
Correct Answer: branding mantra
The means of reconciling and conflicting customer’s goals and create best solutions for customers is considered as _________?
A straddle positioning
B straddle segmentation
C straddle targeting
D straddle points of parity
Correct Answer: straddle positioning
The concept of viewing brands as belief complexed system is classified as __________?
A threaten branding
B potential branding
C primal branding
D strength branding
Correct Answer: primal branding
The share of market, mind and customer heart are three variables for analyzing _________?
A potential threats
B potential strengths
C potential opportunities
D potential weaknesses
Correct Answer: potential threats
The type of competitive advantage which is used as springboard to create new advantages is classified as __________?
A leverage able advantage
B non leverage advantage
C announced advantage
D inspiring advantage
Correct Answer: leverage able advantage
The representation of consumer preferences and perceptions in visual manner is classified as __________?
A perceptual maps
B preference representation
C feasible representation
D desirable representation
Correct Answer: perceptual maps