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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The market multiplier includes __________?

A market dynamics

B competitive reactions

C channel support

D distinctiveness

Review Detailed Answer

Correct Answer: market dynamics

The strategy of using individual family brand names is referred as ________?

A house of brands

B strategy house

C house of products

D extended strategy

Review Detailed Answer

Correct Answer: house of brands

The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

A brand value chain

B company supply chain

C direct supply chain

D indirect supply chain

Review Detailed Answer

Correct Answer: brand value chain

The specialized community of employees’ whose activities are focused around the brand is classified as __________?

A brand community

B impression community

C external community

D internal community

Review Detailed Answer

Correct Answer: brand community

The added value on products and services is called ________?

A advertising

B brand equity

C branding

D valuing

Review Detailed Answer

Correct Answer: brand equity

The program multiplier includes __________?

A channel support

B distinctiveness

C market dynamics

D competitive reactions

Review Detailed Answer

Correct Answer: distinctiveness

The specific brand lines supplied to specific retailers are classified as _________?

A branded variants

B product variants

C sub-brand variants

D line variants

Review Detailed Answer

Correct Answer: branded variants

The estimation of total brand value in financial terms are classified as __________?

A brand audit

B brand tracking

C brand valuation

D liabilities evaluation

Review Detailed Answer

Correct Answer: brand valuation

An ability to determine the marketing strategy to affect customer mind-set is considered as _________?

A develop multiplier

B program multiplier

C market multiplier

D customer multiplier

Review Detailed Answer

Correct Answer: program multiplier

The state which describes how well the market offering fulfill the customer’s needs, is considered as __________?

A brand imagery

B brand feelings

C brand salience

D brand performance

Review Detailed Answer

Correct Answer: brand performance

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The market multiplier includes __________?

The strategy of using individual family brand names is referred as ________?

The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

The specialized community of employees’ whose activities are focused around the brand is classified as __________?

The added value on products and services is called ________?

The program multiplier includes __________?

The specific brand lines supplied to specific retailers are classified as _________?

The estimation of total brand value in financial terms are classified as __________?

An ability to determine the marketing strategy to affect customer mind-set is considered as _________?

The state which describes how well the market offering fulfill the customer’s needs, is considered as __________?