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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The drivers that differentiate and identify the brands are classified as ________?

A brand elements

B brand emotions

C brand conversation

D brand judgments

Review Detailed Answer

Correct Answer: brand elements

The branding strategies alternatively use by the marketer’s do not include ________?

A individual brand names

B company brand name

C sub-brand name

D variant brands

Review Detailed Answer

Correct Answer: variant brands

The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

A brand extension

B sub-brand

C parent brand

D product extension

Review Detailed Answer

Correct Answer: brand extension

The value creation practices such as evangelizing and justifying is classified as ________?

A social networking

B impression management

C community engagement

D brand use

Review Detailed Answer

Correct Answer: impression management

The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?

A brand audit

B brand tracking

C brand valuation

D brand evaluation

Review Detailed Answer

Correct Answer: brand audit

The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?

A visualization

B acquisition

C add-on spending

D retention

Review Detailed Answer

Correct Answer: retention

The brand element ‘building brand’ does not include _________?

A adaptable

B memorable

C meaningful

D likeable

Review Detailed Answer

Correct Answer: adaptable

The measurement of current brand position in the previous years is considered as ________?

A brand audits

B extract brands

C bait brands

D retained brands

Review Detailed Answer

Correct Answer: brand audits

The goal of customer relationship management is to produce ________?

A medium customer equity

B high customer equity

C low customer equity

D equity portfolio

Review Detailed Answer

Correct Answer: high customer equity

In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

A presence

B brand relevance

C performance

D advantage

Review Detailed Answer

Correct Answer: presence

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The drivers that differentiate and identify the brands are classified as ________?

The branding strategies alternatively use by the marketer’s do not include ________?

The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

The value creation practices such as evangelizing and justifying is classified as ________?

The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?

The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?

The brand element ‘building brand’ does not include _________?

The measurement of current brand position in the previous years is considered as ________?

The goal of customer relationship management is to produce ________?

In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?