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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The process includes estimation of expected sales volume is called ___________?
A sales budget
B marketing budget
C demand budget
D competitor’s budget
Correct Answer: sales budget
Motivating retailers and collection of intelligence by hiring external experts are the part of ___________?
A market development system
B market record system
C marketing intelligence system
D market information system
Correct Answer: marketing intelligence system
The comparison of potential and current market share yields __________?
A share penetration index
B profit penetration index
C price penetration index
D market demand index
Correct Answer: share penetration index
The ‘brand asset valuator’ key pillars include _________?
A relevance
B esteem
C energized differentiation
D all of the above
Correct Answer: all of the above
The stronger the brand is, the discount rate is ___________?
A higher
B lower
C stable
D earned
Correct Answer: lower
The net present value is calculated by _________?
A brand discount rate
B brand auditing
C brand personification
D total brand earnings
Correct Answer: brand discount rate
In value stages, the customer’s mind-set should consider _________?
A associations
B communications
C cost structure
D stock price
Correct Answer: associations
When customers do not react favorably for specific brand under same circumstances, is said to be __________?
A buyer’s equity
B market share equity
C positive brand equity
D negative brand equity
Correct Answer: negative brand equity
The mix and match maximize collective and individual effects are classified as _________?
A integrated marketing
B holistic marketing
C adoptable marketing
D protectable marketing
Correct Answer: integrated marketing
The marketer’s enter in to different product category with the parent brand, is considered as __________?
A category extension
B company extension
C company architecture
D company earning rate
Correct Answer: category extension
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