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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The demand of market corresponding to the level of industry is called as ____________?
A market forecast
B demand forecast
C product forecast
D market share forecast
Correct Answer: market forecast
In a market, the group of consumer’s who are currently buying the company’s product are classified as _____________?
A target market
B available market
C penetrated market
D potential market
Correct Answer: penetrated market
The customer’s activity which is often unpredictable and short lived is the best classified as __________?
A marketing shade
B short-term marketing wave
C fad
D fade
Correct Answer: fad
The purchase of customer information from outside firms and vendors is classified as ____________?
A marketing intelligence system
B market information system
C market development system
D market record system
Correct Answer: marketing intelligence system
The market consists of a set of consumers having income, access and interest in a product is called ____________?
A target market
B penetrated market
C potential market
D available market
Correct Answer: available market
The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?
A management information system
B marketing information system
C financial information system
D corporate information system
Correct Answer: marketing information system
The sales goals set for company division or product lines are referred as ___________?
A sales quota
B production quota
C demand potential
D marketing expenses quota
Correct Answer: sales quota
The marketing intelligence helps to gather _________?
A data based on real happenings
B data based on results
C data based on raw materials
D data based on sales
Correct Answer: data based on real happenings
The index showing that it is expensive to attract few or more prospects is referred in _____________?
A low market penetration index
B strict demand
C high market penetration index
D stretched market penetration index
Correct Answer: high market penetration index
The sales forecast is graphically shown, the horizontal axis shows _________?
A raw material cost
B production
C sales
D marketing effort
Correct Answer: marketing effort
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