M C Q s D r i v e

Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The General Electric converted, the low involvement into high involvement by introducing “Soft White” versions is classified as___________?
A linking product to engaging issue
B linking product to personal situation
C adding an important feature
D triggering emotions to personal values
Correct Answer: adding an important feature
The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
A selective attention
B selective noticing
C selective shopping
D selective ad watching
Correct Answer: selective attention
The minor stimuli that determines when and where customer responds is classified as__________?
A drive
B motivation
C learning
D cues
Correct Answer: cues
The perceptual process in which customers notice price deviation as stimulus is classified as_________?
A selective shopping
B selective ad watching
C selective attention
D selective noticing
Correct Answer: selective attention
The sales frequency of product represents the______________?
A product consumption rate
B product life cycle
C product age
D seller’s decision
Correct Answer: product consumption rate
The thought that buying product would not be worth of the paid price is classified as?
A functional risk
B financial risk
C attitude risk
D factor risk
Correct Answer: financial risk
The cost of the product that can be added to other large purchase of the product is classified as_____________?
A integrate loss
B segregate loss
C segregate gains
D integrate gains
Correct Answer: integrate loss
In the buying process, the group that have direct impact on customers is classified as____________?
A membership groups
B primary groups
C secondary groups
D both A and B
Correct Answer: both A and B
The customers who are less averse tend to overweight the product failure with___________?
A high probabilities
B low probabilities
C integrate probabilities
D segregate probabilities
Correct Answer: low probabilities
The information is acquired from examining, handling and usage of the product is classified as__________?
A personal sources
B commercial sources
C public sources
D experimental sources
Correct Answer: experimental sources