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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

Marketing management is ____________?
A Managing the marketing process
B Monitoring the profitability of the companies products and services
C Developing marketing strategies to move the company forward
D The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Correct Answer: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
The most formal definition of marketing is ____________?
A Meeting needs profitably
B Identifying and meeting human and social needs
C The 4Ps (Product, Price, Place, Promotion)
D an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
Correct Answer: an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
Good marketing is no accident, but a result of careful planning and __________?
A Execution
B
C Strategies
D Tactics
Correct Answer: Execution
Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
A Selling side
B Formulated side
C Management side
D Forecasting side
Correct Answer: Formulated side
The ‘value proposition’ is called brands?
A full positioning
B full targeting
C full market segmentation
D full competitive advantage
Correct Answer: full positioning
A company’s microenvironment, the ‘citizen-action publics’ consists of?
A minority groups
B stockholders
C Community organizations
D both b and c
Correct Answer: minority groups
The market which is divided on the basis of ‘income scale and family size of customers’ is an example of?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: demographic segmentation
The set of distinctive and basic modes of expression is called?
A styles
B fashion
C fads
D followers
Correct Answer: styles
The sales in maturity stage of product life cycle are recorded as?
A low sales
B rapidly rising
C very peaked
D declining
Correct Answer: very peaked
The strategy that focuses on smaller segments and attract only few competitors is called?
A mass marketing
B segmented marketing
C niche marketing
D micromarketing
Correct Answer: niche marketing
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