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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

Global marketers must decide ___________.

A Which countries to enter

B How to adapt their product and service features to each country

C How to price their products in different countries

D All of the above

Review Detailed Answer

Correct Answer: All of the above

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

A Brand image

B Distribution

C Promotion

D Price

Review Detailed Answer

Correct Answer: Price

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

A Business markets

B Global markets

C Consumer markets

D Nonprofit and governmental markets

Review Detailed Answer

Correct Answer: Consumer markets

Marketers often use the term ___________ to cover various groupings of customers.

A People

B Buying power

C Demographic segment

D Market

Review Detailed Answer

Correct Answer: Market

In __________more customers would like to buy the product than can be satisfied.

A latent demand

B irregular demand

C overfull demand

D excessive

Review Detailed Answer

Correct Answer: overfull demand

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

A Future Product

B Expected Product

C Latent Product

D Existing Product

Review Detailed Answer

Correct Answer: Existing Product

A Marketer is someone seeking a response from another party, called the __________.

A Customer

B Fund raiser, contributor

C Voter

D Prospect

Review Detailed Answer

Correct Answer: Prospect

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

A we sell quality

B we challenge competitors

C we implement ads

D we sell hope

Review Detailed Answer

Correct Answer: we sell hope

Information can be produced and marketed as a ___________?

A Product

B Show

C Reality

D Service

Review Detailed Answer

Correct Answer: Product

__________ goods constitute the bulk of most countries’ production and marketing efforts.

A Durable

B Impulse

C Physical

D Service e. Event

Review Detailed Answer

Correct Answer: Physical

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

Global marketers must decide ___________.

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

Marketers often use the term ___________ to cover various groupings of customers.

In __________more customers would like to buy the product than can be satisfied.

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

A Marketer is someone seeking a response from another party, called the __________.

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

Information can be produced and marketed as a ___________?

__________ goods constitute the bulk of most countries’ production and marketing efforts.