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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?

A point of purchase promotion

B cents off deals

C sales premium

D advertising specialties

Review Detailed Answer

Correct Answer: point of purchase promotion

According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be?

A introduction stage

B turbulent stage

C innovation stage

D non-profit stage

Review Detailed Answer

Correct Answer: introduction stage

The ‘idea-reducing stage’ in new product development process consists of?

A screening of product

B screening of customers

C screening of ideas

D generation of ideas

Review Detailed Answer

Correct Answer: screening of ideas

The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

A print and broadcast media

B word-of-mouth influence

C buzz marketing

D display and online media

Review Detailed Answer

Correct Answer: buzz marketing

Considering non-personal communication channels, the billboards and posters are considered as?

A online media

B print media

C broadcast media

D display media

Review Detailed Answer

Correct Answer: display media

The major strategies regarding promotion mix are?

A pull and push strategy

B rational and moral selling strategy

C direct strategy

D indirect strategy

Review Detailed Answer

Correct Answer: pull and push strategy

The broad categories of communication channels are?

A personal communication channels

B irrational communication channels

C non-personal communication channels

D both a and c

Review Detailed Answer

Correct Answer: both a and c

The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?

A rational selling strategy

B push strategy

C pull strategy

D moral selling strategy

Review Detailed Answer

Correct Answer: push strategy

In PLC stages, the phase in which products profits decline and product has been defended from competition is called?

A maturity stage

B predictive stage

C improved market stage

D profit achieved stage

Review Detailed Answer

Correct Answer: maturity stage

The widely accepted and currently popular style in specific or given field of art is called?

A fashion

B fads

C followers

D customs

Review Detailed Answer

Correct Answer: fashion

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?

According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be?

The ‘idea-reducing stage’ in new product development process consists of?

The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

Considering non-personal communication channels, the billboards and posters are considered as?

The major strategies regarding promotion mix are?

The broad categories of communication channels are?

The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?

In PLC stages, the phase in which products profits decline and product has been defended from competition is called?

The widely accepted and currently popular style in specific or given field of art is called?