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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The process of buying a license or copyrights to produce any other company’s product is called?

A acquisition

B repetition

C merger

D new packaging of product

Review Detailed Answer

Correct Answer: acquisition

The communication channels such as buzz marketing and word-of-mouth influence are classified as?

A non-personal communication channels

B non-emotional communication channels

C personal communication channels

D irrational communication channels

Review Detailed Answer

Correct Answer: personal communication channels

The first step in process of developing new-product must be?

A idea generation

B idea screening

C concept development and testing

D business analysis

Review Detailed Answer

Correct Answer: idea generation

The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?

A print and broadcast media

B word-of-mouth influence

C buzz marketing

D display and online media

Review Detailed Answer

Correct Answer: word-of-mouth influence

The ‘differentiated marketing’ is also called?

A mass marketing

B segmented marketing

C concentrated marketing

D micromarketing

Review Detailed Answer

Correct Answer: segmented marketing

The positive situational factors and internal capabilities is part of company’s?

A Strengths

B Weaknesses

C Opportunities

D Threats

Review Detailed Answer

Correct Answer: Strengths

The ‘psychological factors’ that affect consumer’s buying behaviors includes?

A motivation

B perception

C beliefs and attitudes

D all of above

Review Detailed Answer

Correct Answer: all of above

In the social class classification, the business professionals without any unusual wealth includes?

A upper middles

B working class

C lower uppers

D upper uppers

Review Detailed Answer

Correct Answer: upper middles

The tendency to which innovation may tried for limited time is?

A relative advantage

B divisibility

C communicability

D compatibility

Review Detailed Answer

Correct Answer: divisibility

The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?

A sample

B coupon

C premium

D cash refunds

Review Detailed Answer

Correct Answer: premium

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The process of buying a license or copyrights to produce any other company’s product is called?

The communication channels such as buzz marketing and word-of-mouth influence are classified as?

The first step in process of developing new-product must be?

The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?

The ‘differentiated marketing’ is also called?

The positive situational factors and internal capabilities is part of company’s?

The ‘psychological factors’ that affect consumer’s buying behaviors includes?

In the social class classification, the business professionals without any unusual wealth includes?

The tendency to which innovation may tried for limited time is?

The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?