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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

According to brand personality traits, the ‘sincerity’ is concluded as brand being?

A outdoorsy and tough

B daring and imaginative

C cheerful and wholesome

D charming and upper class

Review Detailed Answer

Correct Answer: cheerful and wholesome

The factors influence innovation’s rate of adoption are?

A relative advantage

B divisibility

C communicability

D all of above

Review Detailed Answer

Correct Answer: all of above

The subcultures includes?

A nationalities

B racial groups

C geographic regions

D all of above

Review Detailed Answer

Correct Answer: all of above

The variables such as market and product variability plays a role in designing of?

A positioning strategy

B targeting strategy

C differentiation

D market segmentation

Review Detailed Answer

Correct Answer: targeting strategy

The methods used to determine total budget for advertising its market offerings are?

A affordable method

B competitive parity method

C percentage of sales method

D all of above

Review Detailed Answer

Correct Answer: all of above

If the product ideas source is company’s own research and development department, it is said to be?

A internal idea sources

B external idea sources

C systematic idea sources

D resourcing

Review Detailed Answer

Correct Answer: internal idea sources

The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?

A percentage of sales method

B affordable method

C competitive parity method

D objective and task method

Review Detailed Answer

Correct Answer: percentage of sales method

Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?

A sales promotion

B personal selling

C public relations

D advertising

Review Detailed Answer

Correct Answer: sales promotion

The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?

A integrated marketing communications

B integrated strategic channels

C integrated outbound channels

D none of the above

Review Detailed Answer

Correct Answer: integrated marketing communications

The testing technique in which researchers measure customers responses to new products is called?

A controlled test markets

B simulated test markets

C free test markets

D uncontrolled test markets

Review Detailed Answer

Correct Answer: simulated test markets

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

According to brand personality traits, the ‘sincerity’ is concluded as brand being?

The factors influence innovation’s rate of adoption are?

The subcultures includes?

The variables such as market and product variability plays a role in designing of?

The methods used to determine total budget for advertising its market offerings are?

If the product ideas source is company’s own research and development department, it is said to be?

The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?

Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?

The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?

The testing technique in which researchers measure customers responses to new products is called?