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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The products and services consumers shop frequently are classified as?
A convenience products
B shopping products
C customer value
D branding
Correct Answer: convenience products
The product or service that can satisfy a need or want is called?
A market offering
B marketing mix
C market segmentation
D target market
Correct Answer: market offering
Major environmental forces are?
A Suppliers & consumers
B Company & competitors
C Marketing intermediaries
D None of the above
Correct Answer: Suppliers & consumers
The type of market offerings that customers buy without committing any buying efforts are called?
A specialty products
B local goods
C convenience products
D industrial products
Correct Answer: convenience products
The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?
A advertising agency
B managing agency
C research agency
D rational agency
Correct Answer: advertising agency
The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?
A rational style
B persuasive style
C creative style
D execution style
Correct Answer: execution style
The ‘limited fit’ between customer needs and company’s product is shown by?
A Barnacles
B Butterflies
C True friends
D Strangers
Correct Answer: Barnacles
The sustainable marketing principles does not include?
A consumer oriented marketing
B customer value marketing
C innovative marketing
D inbound ⁄ outbound marketing
Correct Answer: inbound ⁄ outbound marketing
The adopter group ‘innovators’ are?
A deliberate
B venturesome
C skeptical
D tradition bound
Correct Answer: venturesome
The type of value based pricing includes?
A good value pricing
B cost plus pricing
C value added pricing
D both a and c
Correct Answer: both a and c
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