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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

Considering individual customers, the purchasing portion of each buyer is called?
A Share of customer
B Customer equity
C Customer lifetime value
D None of above
Correct Answer: Share of customer
The market which is segmented on the basis of negative and hostile attitude toward product is considered as?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: behavioral segmentation
The logistic network which moves the materials from suppliers to the manufacturing unit is classified as?
A inbound distribution
B outbound distribution
C forward distribution
D reverse distribution
Correct Answer: inbound distribution
The whole marketing strategy of a company should support?
A Point of Differentiation
B Positioning strategy
C Targeting
D Both b & c
Correct Answer: Positioning strategy
The specific amount of money the company demands from customers for its product or services is classified as?
A price
B tax
C discount
D value added tax
Correct Answer: price
The products that are usually distributed through fewer stores but with increased customer services is called?
A shopping specialty products
B less convenient sought products
C shopping products
D unsought industrial product
Correct Answer: shopping products
The price on which it is limit that no less profits would be accepted less than this price is classified as?
A cost ceiling
B cost floor
C price ceiling
D price floor
Correct Answer: price floor
The customer buying behavior such as little planning before buying products is included in?
A convenient specialty products
B unsought products
C sought products
D convenient products
Correct Answer: convenient products
The natural products such as fish, crude petroleum and iron are classified as?
A convenience consumer products
B specialty consumer products
C materials and parts in industrial product
D capital items
Correct Answer: materials and parts in industrial product
The marketing strategy starts with?
A Targeting
B Market segmentation
C Positioning
D Differentiation
Correct Answer: Market segmentation
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