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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

Firm’s performance can be better measured by?
A Current sales
B Customer equity
C Market share
D Both a and b
Correct Answer: Market share
The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
A inbound advertising
B outbound advertising
C online advertising
D buzz advertising
Correct Answer: online advertising
The process of selecting the segments to serve by offering product is referred as?
A Market segmentation
B Targeting
C Marketing
D Both a and b
Correct Answer: Targeting
The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A product invention
B communication invention
C joint invention
D ownership adaptation
Correct Answer: product invention
The kind of online marketing domain which is initiated by business to target consumers is classified as?
A business to consumer domain
B business to business domain
C consumer to business domain
D consumer to consumer domain
Correct Answer: business to consumer domain
The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
A kiosk marketing
B offline marketing
C telephone marketing
D direct response TV marketing
Correct Answer: direct response TV marketing
The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A consumer to business domain
B consumer to consumer domain
C business to consumer domain
D business to business domain
Correct Answer: consumer to consumer domain
The direct marketing through which products are sold directly to customer on phone call is classified as?
A telephone marketing
B online marketing
C offline marketing
D None of these
Correct Answer: online marketing
The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as?
A event marketing
B stress marketing
C direct marketing
D indirect marketing
Correct Answer: direct marketing
The Website build to engage customers from different places to move them closer for marketing outcome is classified as?
A corporate website
B marketing website
C branding website
D viral website
Correct Answer: marketing website
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