M C Q s D r i v e

Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The way of selling goods produced in home country with little modification or no modification into foreign market is classified as?
A exporting
B importing
C joint venturing
D licensing
Correct Answer: exporting
A company’s targeting strategy depends on?
A the product life cycle stage
B the product growth cycle stage
C a company’s internal equity
D the company’s external equity
Correct Answer: the product life cycle stage
The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: behavioral segmentation
The division of market on the basis of separate needs and behaviors is called?
A market segmentation
B targeting
C differentiation
D positioning
Correct Answer: market segmentation
The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
A product adaptation
B straight product extension
C dual adaptation
D communication adaptation
Correct Answer: product adaptation
The segment that could be reached easily and well served is considered as?
A attainable segment
B measureable segment
C accessible segment
D substantial segment
Correct Answer: accessible segment
The kind of product mix and marketing mix which appeals large number of buyers is called?
A mass marketing
B segmented marketing
C niche marketing
D micromarketing
Correct Answer: mass marketing
The ‘market segmentation’ includes?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D all of above
Correct Answer: all of above
The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A attainable segment
B measureable segment
C accessible segment
D substantial segment
Correct Answer: measureable segment
The countries having industrial economic structure are?
A Saudi Arabia and Chile
B Brazil and China
C United States and Japan
D both a and b
Correct Answer: United States and Japan