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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

A push strategy

B pull strategy

C bundle strategy

D shallow strategy

Review Detailed Answer

Correct Answer: pull strategy

In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?

A merchants

B agents

C facilitators

D terminators

Review Detailed Answer

Correct Answer: facilitators

The conflict that can occur between two channels which operate at same level is classified as __________?

A vertical channel conflict

B horizontal channel conflict

C sealed channel conflict

D multi-channel conflict

Review Detailed Answer

Correct Answer: horizontal channel conflict

In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?

A facilitators

B terminators

C merchants

D agents

Review Detailed Answer

Correct Answer: agents

Considering marketing channels, the examples of merchants are ___________?

A retailers and wholesalers

B sales agents and brokers

C transportation companies

D independent warehouses

Review Detailed Answer

Correct Answer: retailers and wholesalers

The zero-level channel is also known as __________?

A descriptive channels

B functional channels

C direct marketing channel

D indirect marketing channel

Review Detailed Answer

Correct Answer: direct marketing channel

The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?

A forward direction

B backward direction

C leftward direction

D rightward direction

Review Detailed Answer

Correct Answer: forward direction

The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?

A forward direction

B backward direction

C leftward direction

D rightward direction

Review Detailed Answer

Correct Answer: backward direction

The conditions of sales, price policies and territorial rights are all considered as the elements of __________?

A trade-relations mix

B spatial-relations mix

C jobbers-relations mix

D shoppers-relations mix

Review Detailed Answer

Correct Answer: trade-relations mix

The intensive distribution strategy works well for the products such as ___________?

A designer apparels

B heavy machinery

C real estate

D soft drinks and snacks

Review Detailed Answer

Correct Answer: soft drinks and snacks

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?

The conflict that can occur between two channels which operate at same level is classified as __________?

In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?

Considering marketing channels, the examples of merchants are ___________?

The zero-level channel is also known as __________?

The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?

The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?

The conditions of sales, price policies and territorial rights are all considered as the elements of __________?

The intensive distribution strategy works well for the products such as ___________?