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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The total number of product items included in the product mix is classified as ______
A depth of product mix
B consistency of product mix
C width of product mix
D length of product mix
Correct Answer: length of product mix
In third level of customer value hierarchy, the marketer creates the basic products into ___________?
A expected products
B basic product
C augmented products
D potential product
Correct Answer: expected products
The long lasting products that facilitate the development of the finished product is classified as ___________?
A capital items
B natural items
C farm items
D heterogeneous items
Correct Answer: capital items
The goods that enter completely into manufacturing of the product are classified as ____________?
A supplies services
B materials and parts
C capital items
D business services
Correct Answer: materials and parts
The goods that are frequently and immediately bought by consumer’s are classified as ___________?
A unsought goods
B specialty goods
C convenience goods
D shopping goods
Correct Answer: convenience goods
The technique which is not included in co-branding is _________?
A retail co-branding
B wholesale co-branding
C joint-venture co-branding
D multiple-sponsor co-branding
Correct Answer: wholesale co-branding
The factors that can help in differentiation of services include _________?
A delivery and installation
B customer training and consultation
C ordering ease
D all of the above
Correct Answer: all of the above
The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A left-market stretch
B down-market stretch
C up-market stretch
D Two-way stretch
Correct Answer: Two-way stretch
The pricing technique used by sellers while selling individual products in bundles is _______?
A optional-feature pricing
B pure bundling pricing
C mixed bundling pricing
D pure bundling pricing
Correct Answer: mixed bundling pricing
The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A by-product pricing
B optional-feature pricing
C product line pricing
D Two-part pricing
Correct Answer: product line pricing
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