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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

In ‘stages of adoption process’, the customer decides to become regular user in?

A awareness stage

B interest stage

C evaluation stage

D adoption

Review Detailed Answer

Correct Answer: adoption

According to competitive positions, the main focus of market leader strategy is to?

A expand market share

B indirect attack

C multiple niching

D full frontal attack

Review Detailed Answer

Correct Answer: expand market share

In an industry, the group of firm which follows the similar strategy is classified as?

A outbound group

B strategic group

C inbound group

D comparative group

Review Detailed Answer

Correct Answer: strategic group

The customer driven marketing strategy is another name of?

A The selling concept

B The marketing concept

C The product concept

D The societal marketing concept

Review Detailed Answer

Correct Answer: The marketing concept

Considering competitive positions, the company with the largest share in market in its industry is classified as?

A market challenger

B market leader

C market follower

D market niche

Review Detailed Answer

Correct Answer: market leader

Market offering can be combination of?

A product & services

B Information

C Places

D All of above

Review Detailed Answer

Correct Answer: All of above

According to competitive positions, the main focus of market follower strategy is to?

A multiple niching

B full frontal attack

C expand market share

D follow at a distance

Review Detailed Answer

Correct Answer: follow at a distance

The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

A rational concept

B reminder concept

C creative concept

D persuasive concept

Review Detailed Answer

Correct Answer: creative concept

The ‘Fit and Polish’ consumers seek benefits balance between function and style is an example of?

A geographic segmentation

B income segmentation

C psychographic segmentation

D benefit segmentation

Review Detailed Answer

Correct Answer: benefit segmentation

Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?

A market follower

B market niche

C market challenger

D market leader

Review Detailed Answer

Correct Answer: market niche

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

In ‘stages of adoption process’, the customer decides to become regular user in?

According to competitive positions, the main focus of market leader strategy is to?

In an industry, the group of firm which follows the similar strategy is classified as?

The customer driven marketing strategy is another name of?

Considering competitive positions, the company with the largest share in market in its industry is classified as?

Market offering can be combination of?

According to competitive positions, the main focus of market follower strategy is to?

The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

The ‘Fit and Polish’ consumers seek benefits balance between function and style is an example of?

Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?