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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The brand attributes associations that are not unique but similar to some other brands are classified as __________?

A points of disparity

B points of parity

C points of difference

D similar attributes

Review Detailed Answer

Correct Answer: points of parity

The brand association which can be made with the personal relevance is classified as _________?

A differentiability

B feasibility

C desirability

D deliverability

Review Detailed Answer

Correct Answer: desirability

A company’s ability to perform in more than one way, but competitor’s cannot match is classified as __________?

A comparative advantage

B competitive advantage

C announcing advantage

D relying advantage

Review Detailed Answer

Correct Answer: competitive advantage

A company can create differentiation for its product with the help of _________?

A channel differentiation

B image differentiation

C employee differentiation

D all of the above

Review Detailed Answer

Correct Answer: all of the above

In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

A communication

B inspiration

C simplifying

D straddling

Review Detailed Answer

Correct Answer: communication

In marketing, the ‘resource adequacy’ is the best classified as _________?

A internal marketing metrics

B perceived metrics

C quality metrics

D loyalty metrics

Review Detailed Answer

Correct Answer: internal marketing metrics

The external marketing metrics consist of _________?

A perceived quality and awareness

B customer loyalty and retention

C freedom to fall

D both A and B

Review Detailed Answer

Correct Answer: both A and B

The questions in questionnaire that allow respondent’s to express their own thoughts and words are called ________?

A open -ended questions

B close-ended questions

C stratified sampling

D rating scale

Review Detailed Answer

Correct Answer: open -ended questions

The type of question in which a respondent can answer in unlimited ways is classified as _________?

A completely unstructured

B word association

C sentence completion

D story completion

Review Detailed Answer

Correct Answer: completely unstructured

When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?

A focus group

B group discussion

C demographically selected group

D psycho graphically selected group

Review Detailed Answer

Correct Answer: focus group

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The brand attributes associations that are not unique but similar to some other brands are classified as __________?

The brand association which can be made with the personal relevance is classified as _________?

A company’s ability to perform in more than one way, but competitor’s cannot match is classified as __________?

A company can create differentiation for its product with the help of _________?

In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

In marketing, the ‘resource adequacy’ is the best classified as _________?

The external marketing metrics consist of _________?

The questions in questionnaire that allow respondent’s to express their own thoughts and words are called ________?

The type of question in which a respondent can answer in unlimited ways is classified as _________?

When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?