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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The comparison of potential and current levels of market demand is called ______________?
A market penetration index
B target market index
C potential market index
D available market index
Correct Answer: market penetration index
The distance between market potential and minimum demand is said to be ___________?
A price sensitivity
B market sensitivity
C market sensitivity of demand
D product sensitivity
Correct Answer: market sensitivity
The past sales analysis techniques do not include in ___________?
A time-series analysis
B exponential ratio method
C exponential smoothing
D econometric analysis
Correct Answer: exponential ratio method
The analysis of society is based on views of ourselves, others and nature is classified as ____________?
A demographic analysis
B socio cultural environment analysis
C competitor’s analysis
D natural environment analysis
Correct Answer: socio cultural environment analysis
The calculation of ‘area market potential’ includes the methods which are ____________?
A market-buildup method
B multiple-factor index method
C chain-ratio method
D both A and B
Correct Answer: both A and B
The demand of market corresponding to the level of industry is called as ____________?
A market forecast
B demand forecast
C product forecast
D market share forecast
Correct Answer: market forecast
In a market, the group of consumer’s who are currently buying the company’s product are classified as _____________?
A target market
B available market
C penetrated market
D potential market
Correct Answer: penetrated market
The customer’s activity which is often unpredictable and short lived is the best classified as __________?
A marketing shade
B short-term marketing wave
C fad
D fade
Correct Answer: fad
The purchase of customer information from outside firms and vendors is classified as ____________?
A marketing intelligence system
B market information system
C market development system
D market record system
Correct Answer: marketing intelligence system
The market consists of a set of consumers having income, access and interest in a product is called ____________?
A target market
B penetrated market
C potential market
D available market
Correct Answer: available market
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