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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?

A event marketing

B sponsored marketing

C branding

D premium marketing

Review Detailed Answer

Correct Answer: event marketing

The type of discount made to those buyers who use to buy the products or services that are out of season is classified as?

A cash discount

B seasonal discount

C functional discount

D quantity discount

Review Detailed Answer

Correct Answer: seasonal discount

According to ‘Maslow’s hierarchy of needs’, the need for self-development and realization is included in?

A physiological needs

B social needs

C self-actualization needs

D esteem needs

Review Detailed Answer

Correct Answer: self-actualization needs

The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?

A event promotion

B off deal promotion

C trade promotions

D business promotions

Review Detailed Answer

Correct Answer: business promotions

According to SWOT analysis, the analysis of Opportunities & Threats is part of?

A Internal environment

B External environment

C Both a and b

D None of the above

Review Detailed Answer

Correct Answer: External environment

The kind of information consumer obtains from advertising campaigns and sales people is classified as?

A personal sources

B commercial sources

C experiential sources

D all of above

Review Detailed Answer

Correct Answer: commercial sources

The Jeep can associated with brand personality trait known as?

A ruggedness

B competence

C sophistication

D excitement

Review Detailed Answer

Correct Answer: ruggedness

A descriptive thought about something held by a person is classified as?

A learning

B attitudes

C beliefs

D perception

Review Detailed Answer

Correct Answer: beliefs

According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

A sales promotion

B offline promotion

C direct channeling

D direct marketing

Review Detailed Answer

Correct Answer: direct marketing

In the personal selling process, the step which consists of identifying potential customers is classified as?

A presenting quota

B demonstrating quota

C prospecting

D qualifying

Review Detailed Answer

Correct Answer: prospecting

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?

The type of discount made to those buyers who use to buy the products or services that are out of season is classified as?

According to ‘Maslow’s hierarchy of needs’, the need for self-development and realization is included in?

The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?

According to SWOT analysis, the analysis of Opportunities & Threats is part of?

The kind of information consumer obtains from advertising campaigns and sales people is classified as?

The Jeep can associated with brand personality trait known as?

A descriptive thought about something held by a person is classified as?

According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

In the personal selling process, the step which consists of identifying potential customers is classified as?