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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

In product life cycle, the stage in which sales are zero is classified as?

A product development stage

B maturity stage

C growth stage

D decline stage

Review Detailed Answer

Correct Answer: product development stage

The major media channels such as print, display, online and broadcast are classified as?

A non-personal communication channels

B non-emotional communication channels

C personal communication channels

D irrational communication channels

Review Detailed Answer

Correct Answer: non-personal communication channels

MnM’s prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of?

A geographic segmentation

B income segmentation

C psychographic segmentation

D occasion segmentation

Review Detailed Answer

Correct Answer: occasion segmentation

According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?

A sales promotion

B personal selling

C public relations

D advertising

Review Detailed Answer

Correct Answer: public relations

After company has positioned itself, it should take steps to?

A communicate the positioning

B differentiation

C establish distribution channels

D none of above

Review Detailed Answer

Correct Answer: communicate the positioning

The process of buying a license or copyrights to produce any other company’s product is called?

A acquisition

B repetition

C merger

D new packaging of product

Review Detailed Answer

Correct Answer: acquisition

The communication channels such as buzz marketing and word-of-mouth influence are classified as?

A non-personal communication channels

B non-emotional communication channels

C personal communication channels

D irrational communication channels

Review Detailed Answer

Correct Answer: personal communication channels

The first step in process of developing new-product must be?

A idea generation

B idea screening

C concept development and testing

D business analysis

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Correct Answer: idea generation

The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?

A print and broadcast media

B word-of-mouth influence

C buzz marketing

D display and online media

Review Detailed Answer

Correct Answer: word-of-mouth influence

The ‘differentiated marketing’ is also called?

A mass marketing

B segmented marketing

C concentrated marketing

D micromarketing

Review Detailed Answer

Correct Answer: segmented marketing

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

In product life cycle, the stage in which sales are zero is classified as?

The major media channels such as print, display, online and broadcast are classified as?

MnM’s prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of?

According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?

After company has positioned itself, it should take steps to?

The process of buying a license or copyrights to produce any other company’s product is called?

The communication channels such as buzz marketing and word-of-mouth influence are classified as?

The first step in process of developing new-product must be?

The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?

The ‘differentiated marketing’ is also called?