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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The products or services having significant group of buyers who are willing to make purchase efforts are called?
A sought products
B unsought products
C specialty products
D both a and b
Correct Answer: specialty products
In marketing analysis, the result evaluation of marketing activities is part of?
A Analysis
B Planning
C Implementation
D Control
Correct Answer: Control
The adopter group ‘early adopters’ is classified as?
A deliberate
B guided by respect
C skeptical
D tradition bound
Correct Answer: guided by respect
The delivery and credit services are part of?
A marketing strategy
B augmented product
C non-augmented product
D positioning strategy
Correct Answer: augmented product
The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?
A cost based pricing
B differentiated pricing
C competitive pricing
D value added pricing
Correct Answer: cost based pricing
The second step of value based pricing is to?
A determine incurred costs
B design product
C assess needs of customer
D set target price
Correct Answer: set target price
The businesses and products collectively make a company’s?
A Business portfolio
B Strategic plan
C Mission statement
D Vision statement
Correct Answer: Business portfolio
The procedure of arranging a product to occupy distinct place in target customers mind is called?
A Market segmentation
B Targeting
C Differentiation
D Positioning
Correct Answer: Positioning
The social class group who rely heavily on inherited wealth is best classified as?
A upper middles
B working class
C lower uppers
D upper uppers
Correct Answer: upper uppers
The customers who adopt new ideas and rarely are leaders are classified as?
A innovators
B early majority
C laggard
D early adopter
Correct Answer: early majority
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