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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?
A rational style
B persuasive style
C creative style
D execution style
Correct Answer: execution style
The ‘limited fit’ between customer needs and company’s product is shown by?
A Barnacles
B Butterflies
C True friends
D Strangers
Correct Answer: Barnacles
The sustainable marketing principles does not include?
A consumer oriented marketing
B customer value marketing
C innovative marketing
D inbound ⁄ outbound marketing
Correct Answer: inbound ⁄ outbound marketing
The adopter group ‘innovators’ are?
A deliberate
B venturesome
C skeptical
D tradition bound
Correct Answer: venturesome
The type of value based pricing includes?
A good value pricing
B cost plus pricing
C value added pricing
D both a and c
Correct Answer: both a and c
The higher is the gap between product performance and customer expectations, the customer is?
A more satisfied
B more dissatisfied
C more delighted
D none of the above
Correct Answer: more dissatisfied
The lot of marketing efforts are required to market the products and services for the product category called?
A unsought consumer products
B specialty industrial products
C industrial augmented products
D sought primary products
Correct Answer: unsought consumer products
The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called?
A consumerism
B seller’s extrovert sellers
C environmentalism
D seller introvert seller
Correct Answer: environmentalism
The factors that must be considered while designing the pricing strategies are?
A price of competitors
B strategies of competitors
C marketing strategy
D all of above
Correct Answer: all of above
The negative situational factors are part of?
A Strengths
B Weaknesses
C Opportunities
D Threats
Correct Answer: Weaknesses
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