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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The forms of direct marketing includes?

A direct mail marketing

B catalog marketing

C personal selling

D all of above

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Correct Answer: all of above

The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?

A geographic segmentation

B income segmentation

C psychographic segmentation

D benefit segmentation

Review Detailed Answer

Correct Answer: benefit segmentation

The way of entering into foreign markets by partnering with other firms to produce any market offering is called?

A exporting

B importing

C joint venturing

D licensing

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Correct Answer: joint venturing

Segmentation of international markets such as amount of bureaucracy in a country is an example of?

A geographic location

B cultural factors

C economic factors

D political and legal factors

Review Detailed Answer

Correct Answer: political and legal factors

Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?

A raw material exporting economies

B subsistence economies

C emerging economies

D industrial economies

Review Detailed Answer

Correct Answer: subsistence economies

The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

A geographic segmentation

B demographic segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: behavioral segmentation

The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as?

A contract manufacturing

B joint ownership

C management contracting

D investment ownership

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Correct Answer: management contracting

The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

A geographic segmentation

B demographic segmentation

C psychographic segmentation

D behavioral segmentation

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Correct Answer: demographic segmentation

The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: segmented marketing

Segmentation of international markets on the basis of overall economic development is an example of?

A geographic location

B cultural factors

C economic factors

D political and legal factors

Review Detailed Answer

Correct Answer: economic factors

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The forms of direct marketing includes?

The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?

The way of entering into foreign markets by partnering with other firms to produce any market offering is called?

Segmentation of international markets such as amount of bureaucracy in a country is an example of?

Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?

The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as?

The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

Segmentation of international markets on the basis of overall economic development is an example of?