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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

In business buying process, the one who uses the product is called?
A user
B influencer
C decider and gatekeeper
D buyer
Correct Answer: user
The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
A supplier selection
B proposal solicitation
C supplier search
D order-routine specification
Correct Answer: order-routine specification
In business buying process, the group who manage and control information flow is classified as?
A user
B influencer
C decider
D gatekeeper
Correct Answer: gatekeeper
The SBU’s considered as ‘Cash Cows’ requires?
A Heavy investment
B Less investments
C More marketing
D Both a and c
Correct Answer: Less investments
The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?
A optional product pricing
B skimming pricing
C penetration pricing
D captive product pricing
Correct Answer: penetration pricing
The number of intermediaries that made products or services available to final customer are classified as?
A flexible channels
B chain of channels
C channel levels
D marketing levels
Correct Answer: channel levels
Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
A Cost of investment on marketing
B Relative market share
C Market growth rate
D Relative market share plus market growth rate
Correct Answer: Cost of investment on marketing
The pricing strategy used to set prices of the products that are must be used with the main product is called?
A optional product pricing
B product line pricing
C competitive pricing
D captive product pricing
Correct Answer: captive product pricing
The strategic business unit with low market share and high market growth is considered as?
A Cash Cows
B Stars
C Dogs
D Question marks
Correct Answer: Question marks
The forth step in personal selling process after completion of step consisting of approach is to?
A prospecting and qualifying
B follow up
C closing
D present and demonstrate
Correct Answer: present and demonstrate
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