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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

A company’s survey to access people’s knowledge, preferences and beliefs are classified as __________?
A survey research
B focus group researcher
C ethnographic research
D observational research
Correct Answer: survey research
A coordinate collection of procedures, data, systems with supporting hardware and software is defined as ____________?
A marketing decision support system
B sampling decision support system
C planning support system
D marketing support system
Correct Answer: marketing decision support system
In sampling plan, the question ‘To whom should we survey?’ is the part of __________?
A sampling size
B sampling procedure
C sampling unit
D sampling scale
Correct Answer: sampling unit
The first step in marketing research process is to
A define problem
B stating research objectives
C deciding research approach
D both A and B
Correct Answer: both A and B
The type of research in which the finders use tools from social sciences disciplines is called __________?
A ethnographic research
B demographic research
C psychographic research
D geographical research
Correct Answer: ethnographic research
In marketing, the ‘Relative Employee Satisfaction’ is best classified as __________?
A internal marketing metrics
B perceived metrics
C quality metrics
D loyalty metrics
Correct Answer: internal marketing metrics
The small, conventional and unconventional marketing attacks are classified as ___________?
A geographic attack
B encirclement attack
C flank attack
D guerilla attack
Correct Answer: guerilla attack
The marketing strategy in which the firm focuses on unrelated industries is classified as ___________?
A market broadening
B market diversification
C market defense
D market stretching
Correct Answer: market defense
The marketing response comes into action before a change takes place is classified as ___________?
A responsive anticipation
B creative anticipation
C geographical anticipation
D selective anticipation
Correct Answer: responsive anticipation
The marketer who is creative and proactive in marketing strategy is classified as ___________?
A creative marketers
B market driven marketers
C responsive marketers
D anticipative marketers
Correct Answer: market driven marketers
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