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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A guarantees
B warranties
C labeling
D packaging
Correct Answer: warranties
The number of variants of each product offers in a line is classified as ___________?
A width of product mix
B length of product mix
C depth of product mix
D consistency of product mix
Correct Answer: depth of product mix
The co-branding is also known as ____________?
A dual branding
B brand building
C pure branding
D both A and B
Correct Answer: both A and B
The measure of expected life of any product under stressful conditions is classified as ________?
A durability
B performance quality
C reliability
D conformance quality
Correct Answer: durability
The ways in which a company can do the product line stretching are _________?
A down-market stretch
B up-market stretch
C Two-way stretch
D all of the above
Correct Answer: all of the above
According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
A expected products
B basic product
C augmented products
D potential product
Correct Answer: basic product
The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?
A emergency items
B repair items
C equipment
D operating supplies
Correct Answer: equipment
The group of products includes the recognized product family in the product hierarchy is classified as __________?
A product line
B product class
C need family
D product family
Correct Answer: product class
The level at which the primary characteristics of products are operated is classified as __________?
A reliability
B durability
C performance quality
D conformance quality
Correct Answer: performance quality
The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?
A uncontrollable returns
B controllable returns
C capital returns
D differential returns
Correct Answer: uncontrollable returns
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