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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The benefits or characteristics that customers strongly attribute with the brand are considered as __________?
A points of association
B points of differences
C points of references
D points of positioning
Correct Answer: points of differences
The product or set of product which functions are close substitutes is classified as_________?
A competitive membership
B category membership
C position membership
D target membership
Correct Answer: category membership
The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?
A desirability
B deliverability
C differentiability
D feasibility
Correct Answer: differentiability
The brand association which can be made because of internal resources and feasible commitment is classified as ___________?
A desirability
B deliverability
C differentiability
D feasibility
Correct Answer: deliverability
The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?
A desirable points of parity
B comparative points of difference
C competitive points of parity
D category points of parity
Correct Answer: competitive points of parity
If the points of parity and points of difference are not credible of both categories then the brand is ________?
A legitimate player
B not legitimate player
C straddle player
D category point of difference
Correct Answer: legitimate player
The three main ways to convey brand’s category membership are classified as ________?
A announcing category benefits
B comparing to examples
C relying product description
D all of the above
Correct Answer: all of the above
If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?
A services differentiation
B faster differentiation
C leverage differentiation
D comparative differentiation
Correct Answer: services differentiation
The dimension points of parity includes _____________?
A category points of parity
B desirable points of parity
C feasible points of parity
D deliverable points of parity
Correct Answer: category points of parity
The act of designing firm’s offers and to occupy distinct place is considered as __________?
A segmenting
B targeting
C positioning
D extract target
Correct Answer: positioning
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