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Economics Mcqs 4423 MCQs [All-Courses]

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Economics MCQs cover fundamental concepts of microeconomics and macroeconomics, including demand and supply, inflation, national income, and economic policies.
This section is designed to strengthen analytical skills and conceptual understanding for competitive examinations.
Highly useful for PPSC, FPSC, NTS, OTS, KPPSC, and other testing services preparation.

All Topics  4423

In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A They did not investigate pricing correctly and priced the product too high
B They did not investigate dealer reaction and had inadequate distribution
C They defined their marketing research problem too narrowly
D They failed to account for the Pepsi Challenge taste test in their marketing efforts
Correct Answer: They defined their marketing research problem too narrowly
Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ?
A Territorial sales force
B Product sales force
C Customer sales force
D Hybrid sales force
Correct Answer: Territorial sales force
If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?
A new brand strategy
B line extension strategy
C multiband strategy
D brand extension strategy
Correct Answer: brand extension strategy
If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?
A market penetrations
B market development
C product development
D diversification
Correct Answer: diversification
The goal of the marketing logistics system should be to provide ?
A A targeted level of promotional support
B A targeted level of customer service at the least cost
C A targeted level of transportation expense ratio
D A targeted level of field support
Correct Answer: A targeted level of customer service at the least cost
The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ?
A product concept
B production concept
C production cost expansion concept
D marketing concept
Correct Answer: production concept
________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?
A Idea generation
B Concept development and testing
C Idea screening
D Brainstorming
Correct Answer: Idea screening
The practice of going after a large share of a smaller market or subsets of a few markets is called ?
A undifferentiated marketing
B differentiated marketing
C concentrated marketing
D turbo marketing
Correct Answer: concentrated marketing
The type of salesforce structure in which the sales force sells along product lines is called a ?
A territorial salesforce
B product salesforce
C customer salesforce
D retail salesforce
Correct Answer: product salesforce
Joining with foreign companies to produce or market products and services is called ?
A direct exporting
B indirect exporting
C licensing
D joint venturing
Correct Answer: joint venturing
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