M C Q s D r i v e

Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The major strategies regarding promotion mix are?
A pull and push strategy
B rational and moral selling strategy
C direct strategy
D indirect strategy
Correct Answer: pull and push strategy
The broad categories of communication channels are?
A personal communication channels
B irrational communication channels
C non-personal communication channels
D both a and c
Correct Answer: both a and c
The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?
A rational selling strategy
B push strategy
C pull strategy
D moral selling strategy
Correct Answer: push strategy
In PLC stages, the phase in which products profits decline and product has been defended from competition is called?
A maturity stage
B predictive stage
C improved market stage
D profit achieved stage
Correct Answer: maturity stage
The widely accepted and currently popular style in specific or given field of art is called?
A fashion
B fads
C followers
D customs
Correct Answer: fashion
The classic example of multi-brands is?
A Coca-Cola of different flavors
B P&G detergents brands as ‘Tide, Ivory, Dreft’
C Toyota new brand ‘Scion’
D Kellogg’s Special K’ snacks and protein waters
Correct Answer: P&G detergents brands as ‘Tide, Ivory, Dreft’
The companies who are selling life insurances are selling?
A sought specialty products
B augmented industrial product
C unsought shopping products
D unsought consumer products
Correct Answer: unsought consumer products
The products that are low priced and placed at most convenient available places in retail stores are classified as?
A specialty products
B subspecialty products
C convenience products
D unsought products
Correct Answer: convenience products
The consumer products with unique and differentiated characteristics are best classified as?
A specialty products
B unsought products
C convenient products
D unsought specialty products
Correct Answer: specialty products
The products such as toffees and candies are examples of?
A convenience products
B unsought products
C shopping products
D augmented products
Correct Answer: convenience products